Privacy Policy - HeyU

PRIVACY POLICY

Last Updated: September 2025

Effective Date: September 2025

HeyU respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your data.

INFORMATION WE COLLECT

Personal Information:

• Profile Data: Name, age, gender, bio, interests

• Photos: Profile pictures and verification photos

• Account Information: Email address, phone number (if provided)

• Preferences: Dating preferences, notification settings

Location Information:

• GPS Location: Used for distance-based matching and showing nearby users

• Approximate Location: City/region for broader matching when precise location is disabled

Device & Usage Information:

• Device Information: Device type, operating system, app version

• Usage Analytics: How you interact with the app, feature usage

• Crash Reports: Technical data to improve app stability

CAMERA & PHOTOS

Camera Permission: We request camera access to enable:

• Taking profile photos directly in the app

• Identity verification through liveness detection

• Face detection for enhanced photo quality

Camera access is only used when you actively choose to take a photo. We never access your camera without your explicit action.

HOW WE USE YOUR INFORMATION

• Matching: Connect you with compatible users based on location, age, and preferences

• Communication: Enable messaging between matched users

• Safety: Identity verification and community guideline enforcement

• Notifications: Send updates about matches, messages, and app features

• Improvements: Analyze usage patterns to enhance the app experience

DATA SECURITY

• Encryption: All data transmitted using industry-standard encryption

• Firebase Security: Data stored securely using Google Firebase infrastructure

• Access Controls: Strict access controls limit who can view your information

• Regular Audits: Regular security reviews and updates

INFORMATION SHARING

We DO NOT sell your personal information.

We may share information only in these limited circumstances:

• With Other Users: Profile information visible to users you match with

• Service Providers: Firebase, analytics providers (Google, etc.)

• Legal Requirements: When required by law or to protect user safety

• Business Transfers: In case of merger or acquisition (with user notification)

YOUR PRIVACY CONTROLS

• Profile Visibility: Control who can see your profile

• Location Sharing: Enable/disable location services

• Notifications: Customize notification preferences

• Data Access: Request a copy of your data

• Data Deletion: Delete your account and associated data

• Photo Management: Add, remove, or reorder your photos

PUSH NOTIFICATIONS

We send notifications for:

• New matches and messages

• Profile views and likes

• App updates and features

• Safety alerts (if applicable)

You can disable notifications in your device settings or app preferences.

AGE REQUIREMENTS

HeyU is intended for users 18 years and older. We do not knowingly collect information from users under 18.

INTERNATIONAL USERS

HeyU is available globally. Data may be processed in countries where our service providers operate, including the United States and European Union, with appropriate safeguards in place.

POLICY UPDATES

We may update this Privacy Policy occasionally. Significant changes will be communicated through the app or email. Continued use of HeyU constitutes acceptance of any updates.

DATA RETENTION

• Active Accounts: Data retained while your account is active

• Deleted Accounts: Most data deleted within 30 days

• Legal Requirements: Some data may be retained longer for legal compliance

• Analytics Data: Anonymized usage data may be retained for service improvement

CONTACT US

For privacy-related questions or requests:

• Email: privacy@simitstudios.com

• Support: Through the HeyU app settings

• Address: Simit Studios, London, UK

Response Time: We aim to respond to all privacy inquiries within 72 hours.